Unit 12

Palabra

Definición

Ejemplo

high-achiever 

someone who is very successful in their work

It's a competition for high-achievers

announce

to officially tell people about something, especially about a plan or a decision

A panel of 25 judges will announce the winners

appreciate 

to understand how good or useful someone or something is

Everyone appreciates the work you've done on this project

award 

something such as a prize or money given to someone to reward them for something they have done

Gold awards are given to the winners in different categories, including the 'Young inventor award'

bestselling 

a popular product, especially a book, that many people buy

The XP50 is our bestselling product

brainchild 

an idea, plan, organization etc that someone has thought of without any help from anyone else

It was originally the brainchild of a street performer, Guy Laliberté, in 1983

brainstorm 

to have a discussion or meeting with other people at work, to suggest a lot of ideas for an activity or for solving a problem

I'd like you to brainstorm ideas in small groups

catalyst 

something or someone that causes an important change or event to happen

The music of the Beatles was the catalyst for the show Love

come at something differently 

to consider or deal with a problem in a particular way

This approach just isn't working. I think we need to come at this differently

come to the conclusion 

decide something

We've come to the conclusion that we need to think more innovatively

come up with 

to think of an idea, answer etc

He came up with the idea while he was at university

commission 

to formally ask someone to write an official report, produce a work of art for you etc

The study was commissioned by the online shopping giant eBay

concept 

an idea of how something is, or how something should be done

His concept was to revolutionize our view of the circus

constant 

happening regularly or all the time

We get constant feedback on our products

define

to describe something correctly and thoroughly, and to say what standards, limits, qualities etc it has that make it different from other things

We need to define exactly how the customer benefits from using our product

dynamic 

continuously moving or changing

I really need a job that's more exciting and dynamic

experiment 

a scientific test done to find out how something reacts under certain conditions, or to find out if a particular idea is true

In one experiment, it was shown that birdsong helped to sell garden barbecues

impact 

the effect or influence that an event, situation etc has on someone or something

I don't think any other invention has had as much impact as the microchip

impressed 

feel admiration and respect

I'm very impressed by the results

innovation 

a new idea, method, or invention

The construction of the canals was one of the greatest innovations of the Industrial Revolution

innovative 

an innovative idea or way of doing something is new, different, and better than those that existedbefore

Cirque du Soleil is famous for its innovative performances

innovator

someone who introduces changes and new ideas

The event recognizes and celebrates the work of the best new innovators we've seen each year

invention 

a useful machine, tool, instrument etc that has been invented

It was one of the most important inventions in the 20th century

inventor 

someone who has invented something, or whose job is to invent things

He was the inventor of the petrol engine

maintain 

to make something continue in the same way or at the same standard as before

We need to maintain the success that we enjoyed last year

mission statement 

an official statement about the aims of a company or organization

We're going to try and create a new, innovative company mission statement

obstacle 

something that makes it difficult to achieve something

Our biggest obstacle to maintaining success is to keep coming up with new and original ideas

original 

completely new and different from anything that anyone has thought of before

I like his original ideas and new ways of approaching things

reinvention 

to make changes to an idea, method, system etc in order to improve it or make it more modern

The real secret of Cirque du Soleil's survival is constant reinvention and never standing still

reliable 

someone or something that is reliable can be trusted or depended on

The company is very reliable. It always delivers on time

revolutionary 

completely new and different, especially in a way that leads to great improvements

I've come up with a revolutionary new product and I'm looking for investors

revolutionize 

to completely change the way people do something or think about something

He wanted to revolutionize our traditional view of the circus

simple 

not difficult or complicated to do or understand

It's a really simple but brilliant idea

simplicity 

the quality of being simple and not complicated, especially when this is attractive or useful

Simplicity is the key to good design

sophisticated 

a sophisticated machine, system, method etc is very well designed and very advanced, and often works in a complicated way

My product is a sophisticated piece of technology that allows you to monitor dirt in the home

stand still 

to not change or progress at all, even though time has passed

The real secret of Cirque du Soleil's survival is constant reinvention and never standing still

survival 

the state of continuing to live or exist

The real secret of Cirque du Soleil's survival is constant reinvention and never standing still

traditional 

following ideas and methods that have existed for a long time, rather than doing anything new or different

It sells a traditional range of marmalades and jams

up-to-date 

modern or fashionable

Why not try to make your ideas a bit more up-to-date