Unit 9

Palabra

Definición

Ejemplo

accurate 

measured or calculated correctly

We planned to spend €200,000 on adverising but €300,000 is a more accurate figure.

add value 

increase in the value of something that has been worked on, combined with other things etc so that it can be sold in a new form

Always add value for your customer by thinking of how they will gain from your activity.

advertisement 

a picture, set of words, or a short film, which is intended to persuade people to buy a product or use a service

Alcohol and cigarette advertisements are illegal in some countries.

advertising 

the activity or business of advertising things on television, in newspapers etc

He works in advertising.

advertising board 

the advertising hoardings seen at association football matches, although there are other more general forms such as billboards and posters

We are promoting our sports channel service with digital advertising boards at sports stadiums.

advertising campaign 

an organization's programme of advertising activities over a particular period of time with specific aims, for example to increase sales of a product

The new advertising campaign has attracted a lot of new business.

attract new business 

to involve new clients

An effective advertising campaign is important to attract new business.

billboard 

a large sign used for advertising

I know that companies have to advertise, but you don't need to have big billboards everywhere.

boost 

to increase or improve something and make it more successful

If you want to boost sales, try reducing prices.

catch 

to get hold of and stop an object such as a ball that is moving through the air

Sorry, I didn't catch what you said. Could you repeat it?

click ad 

a click on a banner ad or button

We have a lot of click ads on the home pages of online sports magazines.

come back to 

to return to a particular place or person

I don't think we have time to discuss that now. Can we come back to it later?

conduct 

to carry out a particular activity or process, especially in order to get information or prove facts

Don't forget the power of a funny video when you conduct an advertising campaign on social media.

cookie 

information that a website leaves in your computer so that the website will recognize you when you use it again

To use these websites, you need to accept cookies on your computer.

detailed 

containing or including a lot of information or details

Edward is going to prepare a detailed sales forecast.

get free publicity 

to get free of charge attention that someone or something gets from newspapers, television etc

Social media offers the possibility to get free publicity by using tools such as Facebook.

get off the subject 

to stop talking about a subject

We're getting off the subject. Can we continue discussing the sales figures?

go viral 

if a picture, video, joke etc goes viral, it spreads widely, especially on the Internet or mobile phones

The video has gone viral. It's had more than 2 million views.

increase awareness 

to make knowledge or understanding of a particular subject or situation bigger

Both small start-ups and big firms use social media to increase awareness of their company or brand.

independent 

an independent organization is not owned or controlled by, or does not receive money from, another organization or the government

We are a small independent shop.

latest range 

the newest series of products

Our latest range of products is more successful than our previous range.

marketing campaign 

an organized course of action to promote and sell a product or service

We need to discuss our new marketing campaign for Central Europe.

move on 

to start talking about a new subject in a discussion, book etc

We're running out of time. Let's move on to the next point.

offer 

to ask someone if they would like to have something, or to hold something out to them so that they can take it

We're offering access to specialized sports channels for just €1 per day.

offer a choice 

to propose somebody several items to choose

Many people think we are expensive and don't offer much choice.

offer discounts 

to propose a client a reduce of a price

A Facebook page can promote your latest range and offer discounts to customers.

promote 

to help sell a new product, film etc by offering it at a reduced price or by advertising it

The Internet has made it easier to promote your business.

promotional event 

is an occasion that draws attention to a particular product or products, such as a price decrease, or the chance to win a prize when buying the product

When a company has a new product to sell, they organize a lot of promotional events.

reach 

if a message, television programme etc reaches a lot of people, they hear it or see it

We need a campaign to plan how to reach our target audience.

sales forecast 

a description of what is likely to happen with sales in the future, based on the information that you have now

Please can you prepare a detailed sales forecast, country by country?

search engine 

a computer program that helps you find information on the Internet

Google is one of the most popular search engines.

social media campaign 

is a coordinated marketing effort to reinforce or assist with a business goal using one or more social media platforms

Anton will provide more details about the social media campaign.

specific 

detailed and exact

I don't understand. Could you be more specific?

start-up 

new activity or business

Many start-ups use social media to keep advertising costs down.

strict 

expecting people to obey rules or to do what you say

There should be strict controls on what is advertised.

sum up 

to give the main information in a report, speech etc in a short statement at the end

I think we've covered everthing. Can we sum up what we've agreed?

target audience 

the kind of people that broadcasters are trying to reach with a particular programme, advertisement etc

Our target audience is young adults with an interest in fashion.

targeted advert 

a form of advertising, including online, that is directed towards audiences with certain traits, based on the product or person the advertiser is promoting

I think it's very useful to get targeted adverts about products that interest us.

targeted email 

is sending specifically targeted and personalized email campaigns to subscribers based on their segmented characteristics, like profile data, behavior, location, etc

To boost sales in our shop, we do a targeted email campaign to companies in the area twice a year.

webmaster 

someone who is in charge of a website

We have a webmaster who's done a great job getting our website on to the first page of Google.

word of mouth 

when people hear about something from their friends, people they work with etc

Word of mouth can be the best form of publicity.