Actualizado el 19 de octubre, 2025
by PushtoLearn

Unit 12

Esta unidad ofrece vocabulario y ejercicios para Unit 12, Business Result Upper-Intermediate (2nd)

Unit 12, Business Result Upper-Intermediate (2nd) Ejercicios y tarjetas didácticas

Lista de palabras para Unit 12, Business Result Upper-Intermediate (2nd)

Palabra

Definición

Ejemplo

abuse trust

occurs where the person in a position of trust betrays the trustand enters into a relationship, particularly a sexual relationship, but also other abusive relationships, with a child/young person or v

We never abuse the trust our customers place in us

according to

as shown by something or stated by someone

According to recent research, consumer confidence is declining

analyse data

to examine or think about data carefully, in order to understand it

Our staff need to analyse the data and then turn it into profit

apparently

used to say that you have heard that something is true, although you are not completely sure about it

Apparently, a recent study shows a huge increase

boost

something that gives someone more confidence, or that helps something increase, improve, or become successful

The 20% discount gave the campaign a substantial boost

claim

to state that something is true, even though it has not been proved

Simon claimed that no one told him about the meeting

cookies

information that a website leaves in your computer so that the website will recognize you when you use it again

Cookies can be used in order to target users with certain adverts

customer behaviour

the study of how individual customers, groups or organizations select, buy, use, and dispose ideas, goods, and services to satisfy their needs and wants

EE monitors customer behaviour and offers perks to certain customers

data analytics

using scientific analysis to examine data

Data analytics has many real-world applications

data breach

the intentional or unintentional release of secure or private/confidential information to an untrusted environment

We encrypt things like passwords to prevent a data breach

data gathering

the process of gathering and measuring information on variables of interest, in an established systematic fashion that enables one to answer stated research questions, test hypotheses, and evaluate ou

Some companies specialize in sophisticated forms of data gathering

data-driven

determined by or dependent on the collection or analysis of data

So much decision-making is data-driven nowadays

demographics

information about a group such as the people who live in a particular area

Starbucks studies traffic flows and demographics to identify potential new locations

disclose

to make something publicly known, especially after it has been kept secret

Only disclose personal information online to trusted websites

encrypt

to protect information by putting it into a special code that only some people can read, especially information that is on a computer

Will my credit card number be encrypted during the transaction?

figures

numbers representing an amount, especially an official number

Can we look at the figures?

fill in

to tell someone about recent events, especially because they have been away from a place

Could you fill us in on the most relevant information?

go up

to increase in price, amount, level etc

In fact, spending went up to $20.4 million

in general

usually or in most situations

In general, trading conditions are improving

in terms of

if you explain or describe something in terms of a particular fact or event, you are explaining or describing it only in relation to that fact or event

What's that in terms of growth?

information age

is a historic period beginning in the 20th century and characterized by the rapid shift from traditional industry that the Industrial Revolution brought through industrialization to an economy primari

In this information age, companies are obsessed with data

interpret

to explain the meaning of something

So how should we interpret this drop?

keep records

means to preserve certain information so you can refer to it in the future. Normally you would write the information down but you can also keep a record of something in your head

We keep records of all online transactions

make recommendations

a suggestion or piece of advice about how to solve a problem, deal with a situation etc

They make further recommendations based on previous purchases

monitor behaviour

to carefully watch and check behaviour of consumers in order to see how it changes over a period of time

We get our data from a company that monitors consumer behaviour

offer perks

something that you get legally from your work in addition to your wages, such as goods, meals, or a car

We offer perks to regular customers

overall

considering or including everything

Overall, things are looking rather gloomy

overriding trend

more important trend than anything else

The overriding trend is for technology brands to use this form of advertising

privacy policy

a statement or a legal document (in privacy law) that discloses some or all of the ways a party gathers, uses, discloses, and manages a customer or client's data

Protect yourself by giving customers access to your privacy policy

report

to give people information about recent events, especially in newspapers and on television and radio

Two years ago it was reported that sales were worth $416 million

rise

an increase in number, amount, or value

There was a noticeable rise in the overall response rate

roughly speaking

used for giving information that is general and not exact

Roughly speaking, by 2025 it'll only comprise about 40%

state

to formally say or write a piece of information or your opinion

The policy should state who is collecting the data and how it's going to be used

stay the same

used to say that a particular person or thing does not change

That figure stayed roughly the same as last month

supposedly

used when saying what many people say or believe is true, especially when you disagree with them

Supposedly, podcast advertising will be the frontrunner

target users

the type of person that you aim to sell your products or services to

We target users with specific adverts based on their purchase history

the bottom line

used to tell someone what the most important part of a situation is, or what the most important thing to consider is

So the bottom line is that this will be our new advertising platform

the lowdown

the most important facts about something

Could you give us the lowdown on the research?

transactional history

a record of every transaction within a certain period of time

It's important to keep records on a customer's transactional history

Temas relacionados
Ejercicios gratuitos de gramática y vocabulario, hojas de ejercicios ESL, planes de lecciones, tests y herramientas para estudiantes y profesores.
@ 2025 PushtoLearn