by PushtoLearn
Unit 12
Table of Contents
Unit 12, Business Result Upper-Intermediate (2nd) Exercises and Flashcards
Wordlist for Unit 12, Business Result Upper-Intermediate (2nd)
Word | Definition | Example |
abuse trust | occurs where the person in a position of trust betrays the trustand enters into a relationship, particularly a sexual relationship, but also other abusive relationships, with a child/young person or v | We never abuse the trust our customers place in us |
according to | as shown by something or stated by someone | According to recent research, consumer confidence is declining |
analyse data | to examine or think about data carefully, in order to understand it | Our staff need to analyse the data and then turn it into profit |
apparently | used to say that you have heard that something is true, although you are not completely sure about it | Apparently, a recent study shows a huge increase |
boost | something that gives someone more confidence, or that helps something increase, improve, or become successful | The 20% discount gave the campaign a substantial boost |
claim | to state that something is true, even though it has not been proved | Simon claimed that no one told him about the meeting |
cookies | information that a website leaves in your computer so that the website will recognize you when you use it again | Cookies can be used in order to target users with certain adverts |
customer behaviour | the study of how individual customers, groups or organizations select, buy, use, and dispose ideas, goods, and services to satisfy their needs and wants | EE monitors customer behaviour and offers perks to certain customers |
data analytics | using scientific analysis to examine data | Data analytics has many real-world applications |
data breach | the intentional or unintentional release of secure or private/confidential information to an untrusted environment | We encrypt things like passwords to prevent a data breach |
data gathering | the process of gathering and measuring information on variables of interest, in an established systematic fashion that enables one to answer stated research questions, test hypotheses, and evaluate ou | Some companies specialize in sophisticated forms of data gathering |
data-driven | determined by or dependent on the collection or analysis of data | So much decision-making is data-driven nowadays |
demographics | information about a group such as the people who live in a particular area | Starbucks studies traffic flows and demographics to identify potential new locations |
disclose | to make something publicly known, especially after it has been kept secret | Only disclose personal information online to trusted websites |
encrypt | to protect information by putting it into a special code that only some people can read, especially information that is on a computer | Will my credit card number be encrypted during the transaction? |
figures | numbers representing an amount, especially an official number | Can we look at the figures? |
fill in | to tell someone about recent events, especially because they have been away from a place | Could you fill us in on the most relevant information? |
go up | to increase in price, amount, level etc | In fact, spending went up to $20.4 million |
in general | usually or in most situations | In general, trading conditions are improving |
in terms of | if you explain or describe something in terms of a particular fact or event, you are explaining or describing it only in relation to that fact or event | What's that in terms of growth? |
information age | is a historic period beginning in the 20th century and characterized by the rapid shift from traditional industry that the Industrial Revolution brought through industrialization to an economy primari | In this information age, companies are obsessed with data |
interpret | to explain the meaning of something | So how should we interpret this drop? |
keep records | means to preserve certain information so you can refer to it in the future. Normally you would write the information down but you can also keep a record of something in your head | We keep records of all online transactions |
make recommendations | a suggestion or piece of advice about how to solve a problem, deal with a situation etc | They make further recommendations based on previous purchases |
monitor behaviour | to carefully watch and check behaviour of consumers in order to see how it changes over a period of time | We get our data from a company that monitors consumer behaviour |
offer perks | something that you get legally from your work in addition to your wages, such as goods, meals, or a car | We offer perks to regular customers |
overall | considering or including everything | Overall, things are looking rather gloomy |
overriding trend | more important trend than anything else | The overriding trend is for technology brands to use this form of advertising |
privacy policy | a statement or a legal document (in privacy law) that discloses some or all of the ways a party gathers, uses, discloses, and manages a customer or client's data | Protect yourself by giving customers access to your privacy policy |
report | to give people information about recent events, especially in newspapers and on television and radio | Two years ago it was reported that sales were worth $416 million |
rise | an increase in number, amount, or value | There was a noticeable rise in the overall response rate |
roughly speaking | used for giving information that is general and not exact | Roughly speaking, by 2025 it'll only comprise about 40% |
state | to formally say or write a piece of information or your opinion | The policy should state who is collecting the data and how it's going to be used |
stay the same | used to say that a particular person or thing does not change | That figure stayed roughly the same as last month |
supposedly | used when saying what many people say or believe is true, especially when you disagree with them | Supposedly, podcast advertising will be the frontrunner |
target users | the type of person that you aim to sell your products or services to | We target users with specific adverts based on their purchase history |
the bottom line | used to tell someone what the most important part of a situation is, or what the most important thing to consider is | So the bottom line is that this will be our new advertising platform |
the lowdown | the most important facts about something | Could you give us the lowdown on the research? |
transactional history | a record of every transaction within a certain period of time | It's important to keep records on a customer's transactional history |