Unit 2 - Finding the customer

Palabra

Ejemplo

market research

Companies conduct market research to identify customer needs

customer profile

Creating a customer profile helps target the right audience

target market

Our target market consists of young professionals

demographics

Age, gender, and income level are key demographics in marketing

psychographics

Psychographics help understand customers' values and interests

focus group

We organized a focus group to test the new product concept

consumer behavior

Analyzing consumer behavior helps improve sales strategies

survey questionnaire

We designed a survey questionnaire to gather customer feedback

data collection

Accurate data collection is essential for meaningful insights

primary research

Primary research involves collecting data directly from customers

secondary research

We used secondary research to analyze industry reports

qualitative research

Qualitative research helps understand customer motivations

quantitative research

Quantitative research provides measurable data on customer preferences

customer insights

Customer insights help create more effective marketing campaigns

brand perception

We conducted a study on brand perception among customers

customer segmentation

Customer segmentation allows for personalized marketing strategies

market trends

Keeping up with market trends is crucial for business success

a telephone survey

We conducted a telephone survey to understand customer satisfaction

online survey

Many companies use online surveys to collect feedback quickly

face-to-face interview

A face-to-face interview provides in-depth customer insights

data analysis

After data analysis, we identified key customer preferences

response rate

The response rate for our survey was higher than expected

open-ended questions

Open-ended questions allow customers to express their opinions freely

closed-ended questions

Closed-ended questions provide measurable survey results

sampling method

Choosing the right sampling method ensures reliable results

random sampling

Random sampling helps eliminate bias in research

customer satisfaction

We measure customer satisfaction through regular surveys

net promoter score (NPS)

A high Net Promoter Score indicates strong customer loyalty

competitor analysis

Competitor analysis helps identify market opportunities

customer needs

Understanding customer needs helps improve product offerings

mystery shopping

Mystery shopping helps evaluate customer service quality

brand loyalty

High brand loyalty leads to repeat purchases

customer retention

Customer retention is essential for long-term business success

consumer trends

We analyze consumer trends to stay competitive

market demand

High market demand indicates strong customer interest

buying habits

Studying buying habits helps tailor marketing strategies

customer journey

Mapping the customer journey improves user experience

touchpoints

Identifying key touchpoints helps optimize customer engagement

data-driven marketing

Data-driven marketing improves campaign effectiveness

price sensitivity

Price sensitivity influences customer purchasing decisions

customer pain points

Identifying customer pain points helps improve services

lead generation

Effective lead generation boosts sales

market gap

We identified a market gap for premium organic skincare

competitor benchmarking

Competitor benchmarking helps refine our marketing strategy

data privacy

Ensuring data privacy builds customer trust