Unit 2 - Finding the customer | Exercises and Flashcards

Unit 2 - Finding the customer, English for Marketing and Advertising Exercises and Flashcards

Wordlist for Unit 2 - Finding the customer, English for Marketing and Advertising

Word	Example
market research	Companies conduct market research to identify customer needs
customer profile	Creating a customer profile helps target the right audience
target market	Our target market consists of young professionals
demographics	Age, gender, and income level are key demographics in marketing
psychographics	Psychographics help understand customers' values and interests
focus group	We organized a focus group to test the new product concept
consumer behavior	Analyzing consumer behavior helps improve sales strategies
survey questionnaire	We designed a survey questionnaire to gather customer feedback
data collection	Accurate data collection is essential for meaningful insights
primary research	Primary research involves collecting data directly from customers
secondary research	We used secondary research to analyze industry reports
qualitative research	Qualitative research helps understand customer motivations
quantitative research	Quantitative research provides measurable data on customer preferences
customer insights	Customer insights help create more effective marketing campaigns
brand perception	We conducted a study on brand perception among customers
customer segmentation	Customer segmentation allows for personalized marketing strategies
market trends	Keeping up with market trends is crucial for business success
a telephone survey	We conducted a telephone survey to understand customer satisfaction
online survey	Many companies use online surveys to collect feedback quickly
face-to-face interview	A face-to-face interview provides in-depth customer insights
data analysis	After data analysis, we identified key customer preferences
response rate	The response rate for our survey was higher than expected
open-ended questions	Open-ended questions allow customers to express their opinions freely
closed-ended questions	Closed-ended questions provide measurable survey results
sampling method	Choosing the right sampling method ensures reliable results
random sampling	Random sampling helps eliminate bias in research
customer satisfaction	We measure customer satisfaction through regular surveys
net promoter score (NPS)	A high Net Promoter Score indicates strong customer loyalty
competitor analysis	Competitor analysis helps identify market opportunities
customer needs	Understanding customer needs helps improve product offerings
mystery shopping	Mystery shopping helps evaluate customer service quality
brand loyalty	High brand loyalty leads to repeat purchases
customer retention	Customer retention is essential for long-term business success
consumer trends	We analyze consumer trends to stay competitive
market demand	High market demand indicates strong customer interest
buying habits	Studying buying habits helps tailor marketing strategies
customer journey	Mapping the customer journey improves user experience
touchpoints	Identifying key touchpoints helps optimize customer engagement
data-driven marketing	Data-driven marketing improves campaign effectiveness
price sensitivity	Price sensitivity influences customer purchasing decisions
customer pain points	Identifying customer pain points helps improve services
lead generation	Effective lead generation boosts sales
market gap	We identified a market gap for premium organic skincare
competitor benchmarking	Competitor benchmarking helps refine our marketing strategy
data privacy	Ensuring data privacy builds customer trust