Unit 1 - Introduction to marketing and advertising

Word

Example

market research

Conducting market research helps companies understand customer needs

target audience

Our target audience consists of young professionals aged 25-35

advertising campaign

The company launched a new advertising campaign to promote its product

brand awareness

Social media marketing increases brand awareness among potential customers

marketing strategy

A strong marketing strategy ensures long-term business growth

competitive advantage

High product quality gives us a competitive advantage

customer loyalty

Discounts and rewards programs help improve customer loyalty

product positioning

Effective product positioning differentiates a brand from competitors

brand identity

A strong brand identity includes a memorable logo and slogan

value proposition

Our value proposition focuses on affordability and high quality

call to action (CTA)

Every advertisement should include a strong call to action

digital marketing

Digital marketing includes SEO, social media, and email campaigns

public relations (PR)

Good public relations improve a company's reputation

brand loyalty

Consistent quality fosters strong brand loyalty

corporate identity

A unique corporate identity helps customers recognize a brand

logo redesign

The company invested in a logo redesign to modernize its image

marketing mix

The marketing mix includes product, price, place, and promotion

customer retention

High-quality service improves customer retention

brand recognition

A distinctive logo enhances brand recognition

influencer marketing

Many brands use influencer marketing to attract younger audiences

unique selling point (USP)

Our USP is offering eco-friendly packaging

word-of-mouth marketing

Word-of-mouth marketing is the most effective form of advertising

social media engagement

High social media engagement increases brand visibility

customer acquisition

The company focuses on customer acquisition through online ads

market segmentation

Market segmentation helps target the right customer groups

advertising budget

We need to set a realistic advertising budget for next year

brand equity

Strong brand equity leads to higher customer trust

rebranding strategy

The company introduced a new rebranding strategy to refresh its image

conversion rate

A well-optimized landing page improves the conversion rate

advertising revenue

The company's advertising revenue increased by 20% last quarter

SEO (search engine optimization)

Good SEO improves website visibility on Google

brand extension

The company's brand extension includes launching new product categories

market penetration

Their strategy focuses on rapid market penetration

corporate branding

Corporate branding shapes how customers perceive a company

brand consistency

Using the same colors and fonts ensures brand consistency

omnichannel marketing

Omnichannel marketing provides a seamless customer experience

creative brief

The design team followed the creative brief to develop the ad

brand ambassador

She became a brand ambassador for a luxury fashion brand

advertising agency

They hired an advertising agency to manage their campaigns

copywriting

Good copywriting makes ads more persuasive

sponsorship deal

The company signed a sponsorship deal with a popular sports team

customer feedback

We analyze customer feedback to improve our services

brand storytelling

Brand storytelling creates an emotional connection with customers

market demand

High market demand for electric cars is driving innovation

tagline

Their new tagline is simple but memorable

consumer behavior

Understanding consumer behavior is essential for effective marketing