Unit 6 - Presenting your public face

Palabra

Ejemplo

press kit

The PR team sent out a press kit to journalists before the event

media relations

Strong media relations are essential for good press coverage

crisis communication

Crisis communication strategies help manage the company's image during a scandal

press conference

A press conference was held to elaborate on the details of the press release

publicity

The publicity generated by the campaign attracted new customers

reputation management

Reputation management ensures that negative publicity does not harm the brand

media coverage

The company received extensive media coverage after the product launch

brand image

Building a positive brand image is critical for long-term business success

press release

The company issued a press release to announce its new partnership

website

Your website serves as the primary point of contact for potential customers

landing page

The landing page should encourage visitors to take action, such as signing up

conversion rate

Optimizing your website's layout can improve the conversion rate

user experience (UX)

Good UX design ensures that visitors have a positive experience on your site

responsive design

Responsive design makes your website look good on any device

e-commerce website

An e-commerce website allows customers to purchase products online

content management system (CMS)

A CMS helps manage and update content on your website easily

website analytics

Website analytics provide valuable data on user behavior

sponsorship

The company's sponsorship of the event increased brand visibility

brand sponsorship

Brand sponsorship can help align a company with a positive image

event sponsorship

Event sponsorship offers businesses the chance to connect with potential clients

co-sponsorship

Co-sponsorship allows companies to share the cost and benefits of an event

title sponsorship

Title sponsorship gives a brand top billing at an event or program

exclusive sponsorship

Exclusive sponsorship guarantees that only one brand will be associated with the event

cause-related sponsorship

Cause-related sponsorship connects a brand with a social or charitable cause

sponsorship package

The sponsorship package included branding opportunities and VIP tickets

sponsorship activation

Sponsorship activation involves engaging the audience during the event

product placement

Product placement within sponsored content can increase product visibility

headline

The headline of the press release should grab the reader's attention

lead paragraph

The lead paragraph summarizes the main points of the press release

media contact

The media contact in the press release is available for further inquiries

newsworthy

The announcement was deemed newsworthy by journalists

quotes

Quotes from the CEO were included to give the press release more credibility

press statement

A press statement provides the company's official response to an issue

distribution list

The press release was sent to a targeted distribution list of journalists

multimedia

Including multimedia, such as images or videos, can make a press release more engaging

press contact information

The press release included detailed press contact information for follow-up

target audience

The press release was tailored to appeal to the target audience of investors

press outreach

Press outreach is essential for getting coverage on major news outlets

pitch

A strong pitch will convince journalists to cover your story

media strategy

The company developed a media strategy to maximize exposure during the campaign

social media

Social media platforms can amplify the reach of a press release

press event

A press event was organized to showcase the new product line