How to Pronounce Niche
Table of Contents
🎯 TLDR
✔️ "NEESH" is the traditional French and British English pronunciation.
✔️ "NITCH" is commonly used in American English.
✔️ Both are correct, so use the one you’re most comfortable with!
✅ Correct Pronunciations of "Niche"
1️⃣ NEESH (rhymes with "sheesh") – More common in British English, Canada, and internationally. 🇬🇧 🇨🇦
2️⃣ NITCH (rhymes with "rich") – More common in American English. 🇺🇸
📌 Fun Fact: The word "niche" comes from French, where it is pronounced "neesh" (/niʃ/). The "nitch" pronunciation is an American adaptation.

🔄 Common Mispronunciations
❌ Incorrect |
✅ Correct |
Nike (like the brand) |
NEESH or NITCH |
Nee-CHAY |
NEESH |
📌 Tip: If you're unsure, "NEESH" is the original pronunciation, but "NITCH" is widely accepted in the U.S.
FAQ: Common Questions About "Niche"
Which pronunciation is correct: "NEESH" or "NITCH"?
➡️ Both are correct!
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"NEESH" follows the original French pronunciation and is preferred in British English.
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"NITCH" is more commonly used in American English.
Why do Americans say "NITCH" instead of "NEESH"?
➡️ American English has a tendency to simplify French loanwords, leading to the "NITCH" pronunciation.
Do all British people say "NEESH"?
➡️ Mostly, yes, but some British speakers also say "NITCH" due to American influence.
Is "niche" the same as "nitch" in spelling?
➡️ Yes! "Niche" is always spelled the same way, no matter how it's pronounced.
How do Australians pronounce "niche"?
➡️ Australians tend to use "NEESH", following British English pronunciation.