Updated on February 19, 2025
by PushtoLearn
Test your English

Unit 7, Competition

Businesses compete by offering better products, services, and pricing strategies. Whether focusing on unique selling points (USP), improving user experience, or providing good service, companies aim to attract satisfied customers. Factors like product life, battery life, and security software influence purchasing decisions, while service industries like cleaning services, courier services, and financial services compete on reliability and cost. This lesson introduces vocabulary related to business competition, product differentiation, and customer satisfaction.

Unit 7, Business Partner A2 Exercises and Flashcards

These exercises focus on Unit 7, Business Partner A2

Wordlist for Unit 7, Business Partner A2

Word

Definition

Example

design

the art or process of making a drawing of something to show how you will make it or what it will look like

The design of the new website focuses on simplicity and user-friendly navigation

features

important parts or characteristics of something

The smartphone comes with advanced features like facial recognition and dual cameras

product life

the time a product can be used

The product life of electronic gadgets is influenced by rapid technological advancements

speed

how fast something moves or works

The internet connection speed significantly impacts online user experience

unique selling point (USP)

what makes a product special

The company's unique selling point is its commitment to eco-friendly manufacturing

user experience

how someone feels when using a product

Improving user experience is a priority for the development team

value for money

getting good quality for the price

The budget-friendly product offers excellent value for money

weight

how heavy something is

Its weight makes the laptop easy to carry for business professionals

software

programs used by computers

The software update includes enhanced security features and improved performance

memory

a computer's ability to store information

The computer's memory capacity allows for smooth multitasking

file

a document or piece of data

Save the document as a PDF file for easy sharing

program

a set of instructions for a computer

The new program streamlines the inventory management process

load

to put data into a computer

High website traffic can affect the load time of web pages

security software

programs that protect computers

Install reliable security software to protect your computer from viruses and malware

battery life

how long a battery lasts

The smartphone has an impressive battery life for extended use

operating system

software that runs a computer

The operating system serves as the foundation for software and hardware interactions

model

a specific version of a product

The latest smartphone model introduces innovative features and improved performance

wheel

a circular object that helps things move

The wheel on the chair allows for easy movement around the workspace

top speed

the fastest something can go

The sports car has a top speed of 200 miles per hour

cleaning service

a business that cleans spaces

The office cleaning service ensures a tidy and sanitary workspace

courier service

a business that delivers packages

The courier service guarantees prompt and secure delivery of packages

financial service

a business that manages money

The financial service offers personalized solutions for wealth management

tax

money paid to the government

Consult with a tax professional to ensure accurate and timely tax filings

marketing

promoting and selling products or services

Effective marketing strategies are crucial for brand visibility

advertising

telling people about products or services

Online advertising campaigns help reach a broader audience

recruitment

finding and hiring people for jobs

The HR department is responsible for recruitment to attract skilled professionals

training

teaching skills for a job

Training programs help employee to grow professionally

travel

going to different places

Business travel is essential for attending conferences and meeting clients

IT

information technology, using computers

The IT department provides technical support

fee

money paid for a service

There is a small fee for online transactions

charge a fee

to ask for money for a service

Some services charge a fee for premium features or upgrades

pay a fee

to give money for a service

Customers can pay a fee for expedited shipping services

additional fee

extra money for a service

There may be an additional fee for customizations to the standard package

administration fee

money paid for administrative tasks

An administration fee covers the cost of processing paperwork

annual fee

money paid once a year

The membership comes with an annual fee for exclusive benefits

booking fee

money paid to reserve something

The booking fee is non-refundable and covers reservation processing

cancellation fee

money paid to cancel a service

A cancellation fee may apply if you cancel your reservation after a certain period

fixed fee

a set amount of money for a service

The fixed fee for the service includes all associated costs

monthly fee

money paid every month

Subscribers pay a monthly fee for access to premium content

energy provider

a company that supplies energy

Choose a reliable energy provider for sustainable and cost-effective energy solutions

internet provider

a company that provides internet access

The internet provider offers high-speed connectivity for seamless online experiences

mobile phone contract

an agreement for mobile phone service

The mobile phone contract includes a monthly data allowance and call minutes

office cleaning service

a business that cleans offices

The office cleaning service maintains a hygienic work environment

easy to access

simple to reach or use

The online platform is easy to access from both desktop and mobile devices

good service

helpful and friendly assistance

Providing good service is the key to customer satisfaction

staff knowledge

what employees know

The staff knowledge and expertise contribute to the company's success

friendly staff

employees who are kind and helpful

The friendly staff creates a welcoming atmosphere for customers

performance

how well something works

Regular evaluations assess employee performance for continuous improvement

service reliability

how dependable a service is

Service reliability is a crucial factor in customer loyalty

satisfied customers

people who are happy with a service

The company values feedback from satisfied customers

problem-solving

finding solutions to issues

Effective problem-solving skills are essential in dynamic business environments

company history

the past events of a business

The company rich history reflects its growth and resilience in the market

location

where something is

The prime location of the office enhances accessibility for clients and employees

price

the amount of money something costs

The competitive price of the product attracts budget-conscious consumers

product

something made to be sold

The innovative product features cater to the evolving needs of customers

services

work done to help others

The company offers a range of services to meet diverse customer requirements

quality

how good something is

Quality assurance processes ensure the delivery of top-notch products and services

Illustration of Unit 7, Competition

FAQ

What is a "unique selling point (USP)"?

A USP is a special feature that makes a product or service different from competitors (The phone’s long battery life is its unique selling point).

What’s the difference between "fee" and "price"?

  • Fee is a charge for a service (The bank charges a monthly fee for account maintenance).

  • Price is the amount paid for a product (The price of the new laptop is $1,200).

How does "product life" impact competition?

"Product life" refers to how long a product lasts before it needs replacement (Customers prefer products with a longer product life).

What does "value for money" mean?

"Value for money" means a product or service is worth its price (This laptop is not cheap, but it offers great value for money).

How do "marketing" and "advertising" differ?

  • Marketing includes all strategies to promote a product (The company’s marketing plan includes social media campaigns).

  • Advertising is a specific way to promote a product (They ran an online advertising campaign to boost sales).

What is "service reliability"?

"Service reliability" refers to how consistent and dependable a service is (The internet provider is known for its service reliability).

What is the difference between "fixed fee" and "additional fee"?

  • Fixed fee is a set cost that does not change (The lawyer charges a fixed fee for consultations).

Additional fee is an extra charge for optional services (There is an additional fee for express delivery).

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