Content is King or why we invest into developing a large database of content for language schools

“One of the exciting things about the Internet is that anyone with a PC and a modem can publish whatever content they can create. In a sense, the Internet is the multimedia equivalent of the photocopier. It allows material to be duplicated at low cost, no matter the size of the audience.

The Internet also allows information to be distributed worldwide at basically zero marginal cost to the publisher. Opportunities are remarkable, and many companies are laying plans to create content for the Internet.

But to be successful online, a magazine can’t just take what it has in print and move it to the electronic realm. There isn’t enough depth or interactivity in print content to overcome the drawbacks of the online medium.

If people are to be expected to put up with turning on a computer to read a screen, they must be rewarded with deep and extremely up-to-date information that they can explore at will. They need to have audio, and possibly video. They need an opportunity for personal involvement that goes far beyond that offered through the letters-to-the-editor pages of print magazines.”

When implementing online solutions and LMS platforms language schools expect to get full access not only to all features, but also to a wide database of relevant content to blend their learning process and interaction between teachers and students via unified course components and interactive tasks. We often see that LMS providers require that language schools upload content themselves, but it requires additional resources, time and skills which inevitably leads to increased cost of ownership and implementation time frame.

PushtoLearn believes that “learning content is King for language schools”, so we work  hard to develop and convert into digital formats content of language schools. Now it is an integral part of our service. We can offer more than 200 most popular coursebooks, more than 100 tests and exams, thousands of grammar tasks for different language levels, hours of listening exercises and specialized content for different groups and courses (business, kids, exams, finance etc.).