What is Evergreen Content and why your language school should generate it

What is Evergreen Content?

Evergreen content is search-optimized content that is continually relevant and stays “fresh” for readers over a long period of time - as the name implies.

Common Evergreen Formats

- Listicles

- Tips

- How-to content

- Product Reviews

- (Some) videos

You should answer frequently asked questions from your potential customers and explain common industry concepts that may be confusing for readers.

Reasons to create Evergreen Content

- Drive traffic to your site
- Improve search engine rankings
- Position your school as an industry leader
- Connect with your audience on social media

Ideas for Evergreen Content of your language school

Questions and answers
- What is the best online service to learn new words?
- What TV show can I watch to learn English?
- How to learn English grammar?
- What is the best time to take TOEFL/IELTS?
- How much time will it take to reach Intermediate level of English?
- Can you learn English free of charge?

- What is better: group classes or private lessons?
- When should kids start learning English?

How-to articles and lifehacks
- How to study 3000 new English words in a month
- How to stop confusing  Present Simple and Present Continuous
- How to develop listening skills
- How to overcome a language barrier
- How to prepare a CV in English
- How to book a hotel on booking.com
- 6 main rules of the English language
- How to describe yourself in LinkedIn
- How to learn English while commuting
- How to learn English in xxxxx days

Recommendations and lists
- 20 ways to say No in English

- 10 best endings for business letters
- 5 countries every English learner should visit

- 10 reasons to start learning English today
- 10 books recommended by Elon Musk
- 10 best quotes about love/weather/travelling

Tips

1) Choose the right keywords. Even the most lasting evergreen piece isn’t worth much if people aren’t searching for that topic, so do your keyword research. Use  Google Keyword Planner Tool

2) Optimize for SEO. Add alt text to images, and put the keyword in the title, URL and throughout the body copy. You should also hyperlink related evergreen articles together to improve SEO rankings.

3) Write for Beginners: You may feel the need to share your expertise, but do so in a way that caters to beginners. Experts aren’t likely to be searching on broad topics, and you want to generate evergreen content for a large and recurring audience.

4) Re-use your content through lists and compilations (Best articles of the month, TOP articles of the year, Readers’ choice etc.).

5) Highlight your evergreen content with banners. Get all links on one place and render it as a tutorial or a manual for all new students. Build a social media campaign around your content, across all of your networks.

6) Add evergreen content on a regular basis. Create  a list of topics and write articles according to this plan.

Examples

Here are examples how language schools work with “evergreen content”.

We hope this information is useful for you.