New ideas for language schools. Idea #1 – New formats

Illustration of New ideas for language schools. Idea #1 – New formats
We will tell about our experience of cooperation with language schools to share practical tips which help our clients to attract new students and increase profits.

Education has long been a conservative industry. Language schools stood away from technologies. But this is changing fast. New disruptive formats and ideas are entering ELT business. 

Problem: 
Working with international customers opens new opportunities for companies. But in unstable economic time corporate training budgets are being cut. Companies can’t afford to pay for 6-month language courses for their employees and people can’t afford to pay for the whole semester of study. What can language schools do?

Solution: 
Offer intensive and short-term format with measurable and tangible results. Our partner developed training programs which are directed on specific skills: business correspondence in English, presentations and negotiations in English. Then they integrated their programs with PushtoLearn platform.

Process:
During a month students attended focused training sessions. Between sessions they worked on the online platform (which we created for them), trained vocabulary in specific topics, watched videos and articles and took tests in order to apply these skills for their presentations and business letters. Without proven results on the online platform students were not allowed to move to the next training session. At the end of the course the school arranged a general seminar at which all student groups made their presentations for a wide audience in English. In this way, students received intensive language training via online platform and training sessions, practiced public speaking and other skills which they could show on the general seminar.

Results

Our partner received stable flow of orders from corporate clients for this study format and began developing courses for interviews in English and telephone negotiations in English.

We would be happy to create custom-made IT-solutions for your language school!

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