Low-cost language school – new format for the market

The concept of low cost came from the world of airline companies which managed to offer low tariffs for transportation by limiting their services to the basic level.

Key concept for cost cutting is automation and unification of processes and procedures. Here is how it is done in one language school:

Curriculum

They developed a unified curriculum. One week includes 4 lessons: 2 group lessons with a teacher and 2 individual lessons online on the platform. One month is a “track”, 16 lessons/ 3 months is a “step”. Year is the whole course, 4 steps.

Payment

For three months in advance. One month turns out to be the cheapest price in the market, but advance payments ensure cash flow for the language school. Another idea is that people like in sports clubs can buy a long-term pack, but show regular attendance only at the beginning.  

Technological platform

Online platform unites group lessons and individual study. Students can get additional training practice on the platform, learn new words and drill grammar forms – it all happens without adding extra load for teachers. IT infrastructure of the project and market size create uniquely low prices.

Flexible time-table

Rent is another point of expenses in language schools. Study rooms must not stay vacant. Students choose their own time-table from options in their accounts. Thus it is not necessary to spend money on office managers.

Promotion and advertising

The low-cost concept quickly goes viral. Attractive packaging and clear format bring new referral customers to your language school.