Problem: 
What target audience can be reached by language schools? Where is the demand for English is stable and growing?

Solution:
IT-sector grows every year. Demand for programmers and software engineers is high and exceeds the supply. More and more people are entering the IT field. There are a lot of study centers which train people for IT business. Managers, bankers and other specialists invest their money into IT-education. One of the requirements for programmers is strong knowledge of English. That’s why students of IT-courses can become clients of language schools. One of our partners agreed to cooperate in this direction providing English classes to IT-courses.   

Process:
IT-training center included English classes into their curriculum. Our partner developed a tailor-made course “English for IT” with an online platform as its integral part. Future programmers worked online which is comfortable for them, testing process was automated and it became possible to connect regional departments of the IT-training center to the curriculum.

Result: 
Our partner received 150 new students every month and broadened regional presence offering English classes in other cities where the IT-training center operates.