Unit 1

Word

Definition

Example

market research

the work of finding out what kind of goods consumers want

Conducting online surveys is a new and promising approach to market research

necessary

if something is necessary, you need to have it or do it

Are you sure my presence is necessary?

complete

to finish doing or making something, especially when it has taken a long time

Camera can be completed with a lens

existing

present or being used now

The existing address is not relevant anymore

survey

an examination of opinions, behaviour, etc., made by asking people questions

A market researcher is asking questions about money in a survey

focus group

a group of people assembled to participate in a discussion about a product

According to results we obtained from focus groups red is the best colour for the packaging

in-depth interview

a type of interview with an individual that aims to collect detailed information beyond initial and surface-level answers

In-depth interviews are aimed at uncovering the issues in order to obtain detailed results

collect data

to gather information about something

The town plans to use trapping to collect data on the crabs in an attempt to reduce their numbers

enlarge

if you enlarge something, or if it enlarges, it gets bigger

They've enlarged the kitchen by building over part of the garden

sample

a small amount of a substance that a doctor or scientist collects in order to examine it

Cornwell analysed a DNA sample to prove who Jack the Ripper really was

primary

of or for the teaching of young children, especially those between five and eleven years old

Children in the UK start primary school when they are four or five

secondary

relating to the education of children approximately between the ages of 11 and 18 years old

I go to the local secondary school

target audience

a particular group at which a product such as a film or advertisement is aimed

A big part of online marketing is knowing how your target audience uses the internet

launch a product

to start selling a product, bring a product to the market

Launching a new product attracts consumers as well as corporate buyers, and informs the public about you

customer satisfaction

when customers who have paid for a product or service feel happy with it

Customer satisfaction is a very important part

impact

the effect of something

Ann made a significant impact on the project

tester

a person or piece of equipment that tests something

Being a games tester is a good job!

quantitative

relating to amounts rather than to the quality or standard of something

She is good at making a quantitative analysis

respondent

a party against whom a petition is filed, especially one in an appeal or a divorce case

83% of the respondents said they work remotely at least part of the day

gauge

an instrument that measures and gives a visual display of the amount, level, or contents of something

Each gauge was transported within a steel drum

qualitative

relating to the quality or standard of something rather than the quantity

Is there any qualitative difference between these two DVD players?

gather

come together; assemble or accumulate

A crowd gathered to watch the fight

viable

Capable of success or continuing effectiveness; practicable

If the business is viable, it means it can operate in the long term

analysis

a careful examination of something in order to understand it better

A computer expert used hi-tech sound analysis techniques

to judge

to decide who has won a competition

She is just very good at judging people's character

aimed

have the intention of achieving

Their research is aimed at young people

moderator

someone whose job is to control a discussion or an argument between people

One moderator will be the team leader and will co-ordinate the work of the team

participant

a person who takes part in something

According to the participants, the meeting was good

similar

having a resemblance in appearance, character, or quantity, without being identical

Auma and her brother have different lives, but their jobs are similar

record

a round flat piece of plastic that music is stored on

All the events were recorded in a diary

have in common

to have the same interests, attitudes etc as someone else

We didn't have much in common, however, we developed a lasting friendship

approach

to move towards or nearer to someone or something

A beggar approached them and asked for money

put forward the idea

to offer an idea or opinion, or suggest a plan or person, for other people to consider

Who put forward this idea?

proceedings

actions taken in a law court or legal case

He has begun divorce proceedings

respond

reply

He didn't respond to her question

interested

wanting to give your attention to something and discover more about it

Are you interested in politics?

consider

to think about something carefully, especially before making a choice or decision

85% of employees considered communication in the company to be poor

frank

open, sincere, or undisguised

He was very frank about their relationship

sensitive

easily affected or damaged by something such as a substance or temperature

Are you always sensitive to other people's needs?

involve

to include someone in something, or to make them take part in or feel part of it

Does the job involve business trips?

redundant

if someone is redundant, they have been told they must leave their job because they are no longer needed

As the economy weakens, more and more jobs will be made redundant

handle

to do the things that are necessary to complete a job

Camels can handle the extreme heat of the desert

relevant

connected with what is happening or being discussed

Are your qualifications relevant to the job?

mindful

deliberately aware of your body, mind, and feelings in the present moment, in order to create a feeling of calm

I'm trying to be more mindful and I think it helps me with stress

frustration

the feeling that accompanies an experience of being thwarted in attaining your goals

He has tasted the frustration of defeat

in touch

if you are in touch with someone, you speak or write to them regularly

Are you in touch with your cousin in America?

scope

the range of things that an activity, company, law, etc. deals with

He involved himself in affairs beyond the scope of his job