Unit 5

Word

Definition

Example

perceive as a bargain

To view something as a good deal or value for money

Customers often perceive discounted items as a bargain

persuasive

Capable of convincing or influencing others

His speech was so persuasive that everyone agreed

mislead

To give false or deceptive information

The false advertisement could mislead potential buyers

be inclined

To have a tendency or preference toward something

She seems to be inclined towards the new proposal

get over on someone

To deceive or outsmart someone

He tried to get over on them with a tricky deal

buy into

To believe or accept something, often a concept or idea

Many consumers buy into the latest trends

cancel out

To nullify or offset the effects of something

His positive comments cancel out the negative ones

decoy effect

A strategy where a less attractive option is presented to influence choices

The decoy effect influenced their purchasing choice

trick up someone's sleeve

A hidden or secret plan or strategy

He always has a trick up his sleeve for emergencies

tap into

To access or utilize a resource or opportunity

The company wants to tap into new markets

legal standing

The legal right or status to take action in a situation

The company's legal standing is strong

well-versed in

Knowledgeable or skilled in a particular area

She's well-versed in marketing strategies

be forced to

To be compelled or obligated to do something

They were forced to adapt to the new regulations

deliberately

Intentionally or on purpose

The company deliberately chose this path

point-of-sale (POS) displays

Marketing materials or promotions at the point of purchase

The store invested in point-of-sale displays

marketing campaign

A coordinated set of activities to promote a product or brand

The new marketing campaign boosted sales

time-pressed executives

Busy professionals with limited time

Time-pressed executives often make quick decisions

deploy

To put into action or use for a specific purpose

They plan to deploy a new software solution

concede

To admit or acknowledge a point or fact

He had to concede defeat in the argument

debunk

To expose the falseness or unreliability of a belief or idea

The scientist tried to debunk the myth

govern

To control or regulate; to lead or manage

Laws and regulations govern our actions

reciprocity

The practice of exchanging favors or benefits

The concept of reciprocity encourages sharing

authority

The power to make decisions or enforce rules

Her expertise gives her authority in the field

scarcity

A shortage or limited availability of something

The scarcity of the product drove up demand

consistency

The quality of being uniform or unchanging

Consistency is crucial for building trust

social proof

Influence from others' behavior or opinions as a sign of credibility

People often make choices based on social proof

underestimate

To undervalue or misjudge the worth or importance of something

Don't underestimate the power of innovation

plenty of food for thought

Abundance of interesting ideas or topics to consider

The lecture provided plenty of food for thought

data-driven decision-making

Making choices based on data and analysis

They rely on data-driven decision-making

data-informed decision-making

Using data to inform decision-making but not solely relying on it

Their strategy involves data-informed decision-making

charge a fee

To request payment for a service or product

The gym charges a fee for monthly membership

boost

To increase or enhance something, often performance or morale

The new feature will boost user engagement

resonate

To evoke a strong emotional response or connection

His words resonated with the audience

fare badly in

To perform poorly or have a negative outcome in a situation

The company might fare badly in a saturated market

tempting

Appealing or enticing, often to one's desires

The tempting offer caught their attention

cater to

To provide what someone wants or needs

The restaurant aims to cater to diverse tastes

improve the odds

To increase the likelihood of success

Proper training can improve the odds of success

rate

To assess or evaluate something based on a scale or criteria

The company has a high customer satisfaction rate

churn out

To produce quickly and in large quantities

The factory can churn out products quickly

bland

Lacking in flavor, excitement, or interest

The presentation was quite bland and uninteresting

the bottom line

The ultimate result or most important aspect

The bottom line is that profits must increase

tend to

To have a natural inclination or habit of doing something

People tend to choose convenience over cost

consistent

Unchanging or uniform in behavior or quality

His performance has been consistent over time

integrity

The quality of being honest and having strong moral principles

The leader's integrity inspires trust

on a fair basis

In a just or equitable manner

Decisions should be made on a fair basis

commit

To pledge or dedicate oneself to a cause or action

Are you willing to commit to this project?

snuggle down

To get cozy or comfortable, often in bed

Let's snuggle down and watch a movie

bestie

Informal term for a close or best friend

She's been my bestie since kindergarten