Unit 4 - Creating ads

Word

Example

advertisement (ad)

The company launched a new advertisement on social media

AIDA model

The AIDA model helps create effective advertising campaigns

attention

The headline should grab the reader's attention immediately

interest

A strong opening sentence sparks the audience's interest

desire

The ad must create a desire for the product

action

A clear CTA encourages customers to take action

call to action (CTA)

Every ad should have a strong call to action

ad agency

We hired an ad agency to handle our campaign

creative brief

The creative brief outlines key advertising objectives

storytelling

Effective storytelling makes ads more engaging

brand message

Every ad should communicate a clear brand message

tagline

Nike's tagline is "Just Do It."

slogan

A catchy slogan helps people remember the brand

brand identity

Ads should reflect the company's brand identity

target audience

Understanding the target audience improves ad effectiveness

advertising budget

We allocated $50,000 for the advertising budget

ad placement

Choosing the right ad placement maximizes reach

advertising campaign

Our new advertising campaign launches next month

advertising channels

Social media is one of the most effective advertising channels

traditional advertising

Traditional advertising includes TV, radio, and print

digital advertising

Digital advertising is more cost-effective than print ads

social media ads

Social media ads allow precise audience targeting

banner ad

A well-designed banner ad can boost traffic

TV commercial

The company launched a new TV commercial during the Super Bowl

radio spot

A catchy radio spot increases brand awareness

print ad

Magazines are great for placing a print ad

outdoor advertising

Billboards are a form of outdoor advertising

influencer marketing

Influencer marketing is highly effective on Instagram

PPC (pay-per-click)

PPC ads appear at the top of Google search results

seo advertising

SEO advertising helps drive organic traffic

ad targeting

Facebook allows detailed ad targeting by demographics

ad impressions

Our campaign reached one million ad impressions

click-through rate (CTR)

A high CTR indicates an engaging ad

conversion rate

We optimized our ads to improve the conversion rate

engagement rate

Social media ads have a high engagement rate

rate sheet

The agency provided a rate sheet with pricing for different ad formats

media buying

Media buying ensures optimal ad placement

advertising reach

The advertising reach determines how many people see the ad

ad frequency

High ad frequency can increase brand recall

brand awareness

A strong ad campaign boosts brand awareness

rebranding

The company launched a rebranding campaign with new ads

usp (unique selling proposition)

Every ad should highlight the product's USP

emotional appeal

Ads with emotional appeal create stronger connections

persuasive advertising

Persuasive advertising influences customer behavior

humor in advertising

Using humor in advertising makes brands more relatable

brand loyalty

Good advertising builds brand loyalty

advertorial

Many magazines publish advertorials that look like real content

viral marketing

A funny video ad can lead to successful viral marketing

guerilla marketing

Guerilla marketing uses unconventional ad tactics

cross-promotion

Brands often use cross-promotion to expand their audience

testimonial advertising

Testimonial advertising builds trust with new customers