Unit 9 | Exercises and Flashcards

Unit 9, Business Result Elementary (2nd) Exercises and Flashcards

Wordlist for Unit 9, Business Result Elementary (2nd)

Word	Definition	Example
advice	guidance or recommendations offered with regard to prudent future action	The staff give you better advice than in an online shop
brand	a type of product manufactured by a particular company under a particular name	They don't sell many famous name brands
budget	an estimate of income and expenditure for a set period of time	Motel 6 is a chain of budget hotels in North America
chain	a series of linked metal rings used for fastening or securing something, or for pulling loads	There are lots of big hotel chains, such as Holiday Inn
cheap	low in price, especially in relation to similar items or services	Budget hotels offer the customer a cheap option
choice	an act of choosing between two or more possibilities	They can offer all their customers a wide choice
choose	pick out (someone or something) as being the best or most appropriate of two or more alternatives	Let's choose this colour
comfort	a state of physical ease and freedom from pain or constraint	Business travellers want more comfort and services
compare	estimate, measure, or note the similarity or dissimilarity between	We should compare our prices with our competitors
compete	strive to gain or win something by defeating or establishing superiority over others	New supermarkets need to compete with the supermarkets which are already there in the area
competitive	relating to or characterized by competition	The hotel industry is very competitive – there are a lot of big chains out there
competitive advantage	a condition or circumstance that puts a company in a favourable or superior business position	Our competitive advantage is that we provide a better service
competitor	a person, team, company etc that is competing with another	We offer lower prices than our competitors
difference	a way in which two or more people or things are not like each other	What's the difference between the two?
economy	the state of a country or region in terms of the production and consumption of goods and services and the supply of money	At the economy level there's the All Seasons hotel
expensive	costing a lot of money	Sofitel is expensive, but it offers five-star quality
fast delivery	the act of bringing goods, letters etc to a particular person or place, or the things that are brought in the shortest period of time	Because we have large stocks we provide faster delivery
friendly staff	nice and polite people who work for an organization	They offer very good service with friendly staff
good service	a particular type of help or work that is provided on the high level by a business to customers, but not one that involves producing goods	You pay more, but they offer very good service
location	a particular place or position	The hotel is in a great location in the centre of Munich
low price	cheap in relation to other things of the same kind	German customers expect good quality at low prices
market segment	a group of people who share one or more common characteristics, lumped together for marketing purposes	They have hotels in every market segment
mid-range	mid-range products and services are not the most expensive or the cheapest	Their mid-range segment hotels offer more comfort
modern	made or done using the most recent designs or methods	Successful modern companies sell their products both in shops and online
offer	present or proffer (something) for (someone) to accept or reject as desired	We offer lower prices than our competitors
prefer	like (one thing or person) better than another or others; tend to choose	I prefer to buy online
price	the amount of money expected, required, or given in payment for something	One of our competitive advantages is the price
quality	how good or bad something is	They offer low prices, but quality is important, too
range	the area of variation between upper and lower limits on a particular scale	Tesco and Sainsbury's have a wide range of products
size	how big or small something is	The size of the hotel is not important
success	the accomplishment of an aim or purpose	What are the reasons for the success of Aldi and Lidl?
successful	accomplishing a desired aim or result	Is there something especially German that makes Aldi and Lidl successful?
technology	the application of scientific knowledge for practical purposes, especially in industry	Customers come to our shop first to see the technology
top-range	a product that is top-range is the best of its kind	Their top-range hotels are expensive, but each one gives the customer a special experience
up-to-date	modern or fashionable	Novotel has up-to-date business facilities like meeting rooms and office services
wide choice	big selection of something	We can offer customers a wide choice